CARAMEL APPLES PRODUCT LAUNCH
CARAMEL APPLES PRODUCT LAUNCH
WEB BANNER
Inspired by the colors and atmosphere of New England fall festivals, the design brings a nostalgic and cozy feeling to the caramel apple campaign.
EMAIL NEWSLETTERS
The campaign was promoted across email, web, social, and in-store channels to create a consistent experience wherever customers encountered it.
I made a series of Instagram Reels that showed caramel apples being created, fresh from our factory.
I created autumn-inspired visual identity to give the caramel apple campaign a distinct look and feel.