Graphic Designer, Harbor Sweets
2023 - Current

• Develop visual marketing campaigns for all promotions, product launches, and retail projects across email, social media, web, and in-store channels.

• Create 20–30 email campaigns per month in Klaviyo, encompassing developing creative concepts, writing copy, choosing products and images, graphic design, layout, link setup, and scheduling.

• Design seasonal packaging and information labels, including wrappers, belly bands, hang tags, and custom corporate packaging. Create print files and proof barcodes, ingredients, nutrition, and allergen information to ensure compliance with FDA requirements.

• Established Harbor Sweets’ custom design program for wholesale and corporate gifting customers, developing concepts and proofs, interpreting client brand guidelines, rounds of revisions, determining production specifications, and preparing final artwork.

• Produce print and retail collateral, including catalogs, sell sheets, rack cards, shelf talkers, and in-store signs. Coordinate with printers throughout file preparation, proofing, and press checks.

• Lead creative direction and preparation for catalog product photography, including photoshoot planning and art direction. Retouch product photography and develop product mockups for use across the company.

• Coordinate competing projects and deadlines across marketing, wholesale, customer service, and retail departments, guiding work from initial concept through final production.

Marketing + Graphic Design Manager, AlwaysFits.com
2018 - 2023

• Developed email, SMS, and push notification campaigns, using customer data and engagement insights to shape content and creative strategy.

• Created digital and promotional creative across website, social media, email, and merchandising, including photography, photo editing, graphics, and social content.

• Managed the design and production of branded merchandise, coordinating with vendors to develop products and ensure quality, cost, and deadlines were met.

• Collaborated with web developers on website updates, e-commerce features, and customer experience projects, translating creative and business needs into workable features.

• Evaluated and implemented new digital tools including a mobile shopping app, loyalty program, accessibility software, and Shopify integrations.

Bridgewater State University | Bachelor of Arts, Graphic Design | Bridgewater, MA | 2017

Northern Essex Communty College | Associate of Arts, Art | Haverhill, MA | 2015