Graphic Designer | Harbor Sweets

10/2023 - Present

• Develops and executes email marketing campaigns, tailoring content and tone for mail order, wholesale, and local customer segments.

• Designs and implements our corporate packaging program, creating branded favors and custom packaging solutions for corporate clients.

• Manages and creates social media content, including posts and reels for Instagram and Facebook, to support brand visibility and engagement.

• Coordinates with commercial printers, contractors, and marketing agencies to ensure timely delivery of projects while maintaining brand standards

•Designs marketing collateral for retail stores, wholesale accounts, and corporate programs, supporting sales and brand initiatives.

• Produces digital and print catalogs for wholesale and retail, overseeing photoshoots, asset creation, and catalog production from concept to completion.

• Edits product photography and marketing assets to reflect product updates and maintain visual consistency across channels.

Graphic Design + Marketing Manager | AlwaysFits.com

09/2018 - 04/2023

• Spearheaded the creation of an email newsletter content plan based on data analysis, resulting in daily newsletters that engaged customers and increased repeat customers.

• Contributed to the development of a comprehensive content plan for SMS campaigns, collaborating with the Postscript+ team to provide innovative campaign ideas and approve copy.

• Designed and executed a content plan for weekly PushOwl notifications, resulting in increased customer engagement and retention.

• Produced graphics and promotional materials for website and social media platforms, including editing photos, creating Instagram/Facebook posts and stories, and designing promotional and merchandising graphics.

• Configured and managed Shopify apps, cultivating strong relationships with various Shopify integrations such as Stamped.io, Back in Stock Alerts, Wishlist, and Frequently Bought Together.

• Successfully managed production of Always Fits Exclusive mugs and stickers, collaborating with vendors to ensure high-quality products were delivered on time and within budget.

• Communicated effectively with web developers to manage web development projects and website updates, ensuring efficient project timelines and successful website updates.

Experience Manager | AlwaysFits.com

• Managed and supervised the customer service department to ensure smooth and efficient operations.

• Implemented proactive strategies to enhance website performance and user engagement, resulting in a significant boost in user satisfaction and retention.

• Successfully set up and maintained new marketing and customer experience projects and software, including researching and building out an app with TapCart, developing a Loyalty Program, and implementing web accessibility software to enhance user experience.

Bridgewater State University | Bachelor of Arts, Graphic Design | Bridgewater, MA | 2017

Northern Essex Communty College | Associate of Arts, Art | Haverhill, MA | 2015