BOSTON MARATHON CAMPAIGN
BOSTON MARATHON CAMPAIGN
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Located one block away from the Boston Marathon's Copley Square finish line, Harbor Sweets has a front row seat to the action! I transformed a round coin chocolate into a marathon medal, which was handed out as a free sample during the weekend of the marathon. The back of the piece had a scannable QR code which brought customers to the retail website, as well as a coupon for $5 off during marathon weekend.
MARATHON CHOCOLATES RIBBON
MARATHON CHOCOLATES RIBBON
I designed a custom marathon-inspired ribbon to capture the excitement of the event without using any protected names, slogans, or branding.
IN-STORE SIGNS
IN-STORE SIGNS
I created in-store signs to promote the chocolate assortment and give marathon visitors a reason to bring a little bit of Boston home with them.
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