NEW STORE OPENING

I applied the Harbor Sweets nautical branding across in-store signs, emails, and social media posts while developing a fresh, contemporary look for the Copley location. Because the store serves many customers encountering Harbor Sweets for the first time, I designed a look that feels true to a brand with more than 50 years of history, but also could introduce the company and what we’re known for. The goal was to make the space feel distinctly Harbor Sweets while giving new customers an easy way into the brand.